{"id":15131,"date":"2022-09-30T19:47:53","date_gmt":"2022-09-30T10:47:53","guid":{"rendered":"https:\/\/fanmake-blog.com\/?p=15131"},"modified":"2022-09-30T19:47:59","modified_gmt":"2022-09-30T10:47:59","slug":"post-15131","status":"publish","type":"post","link":"https:\/\/fanmake-blog.com\/?p=15131","title":{"rendered":"\u3010\u53b3\u90782022\u5e74\u7248\u3011\u300c\u30a6\u30a7\u30d6\u5e83\u544a\u300d\u3084\u300cSEO\u300d\u3067\u983b\u51fa\u3059\u308b\u7528\u8a9e\u306e\u610f\u5473\u4e00\u89a7"},"content":{"rendered":"
\"\u3010\u53b3\u90782022\u5e74\u7248\u3011\u300c\u30a6\u30a7\u30d6\u5e83\u544a\u300d\u3084\u300cSEO\u300d\u3067\u983b\u51fa\u3059\u308b\u7528\u8a9e\u306e\u610f\u5473\u4e00\u89a7\"<\/div>\n
\"\"\/
\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div>
<\/span><\/span>\n

\u30ab\u30a4\u30a8\u30c0\u3067\u3059\u3002
\u30a6\u30a7\u30d6\u5e83\u544a\u3092\u51fa\u3059\u3068\u304d\u3082SEO\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u3082\u3001\u300c\u5c02\u9580\u7528\u8a9e\u591a\u3059\u304e\u3066\u610f\u5473\u304c\u308f\u304b\u3089\u3093\u2026\uff01\u300d\u3068\u3044\u3046\u65b9\u3001\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002
\u305d\u3053\u3067\u3001\u5e83\u544a\u904b\u7528\u3084 SEO \u306e\u4e16\u754c\u3067\u3088\u304f\u898b\u805e\u304d\u3059\u308b\u7528\u8a9e\u3084\u7565\u8a9e\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n

\u3061\u306a\u307f\u306b\u3001\u82f1\u5358\u8a9e\u81ea\u4f53\u3001\u521d\u898b\u3060\uff01\u3068\u304b\u96e3\u3057\u3059\u304e\u308b\uff01\u3068\u3044\u3063\u305f\u5358\u8a9e\u306f\u307b\u307c\u306a\u3044\u3067\u3059\u3002
\u3067\u3059\u304c\u3001\u3060\u3044\u305f\u3044\u306b\u304a\u3044\u3066\u300c\u3053\u306e\u5358\u8a9e\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3053\u3046\u3044\u3046\u610f\u5473\u306a\u306e\uff1f\u300d\u3068\u3044\u3046\u3082\u306e\u3070\u304b\u308a\uff01\u3068\u3044\u3046\u5370\u8c61\u3067\u3059\u306d\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6307\u6a19<\/h2>\n\n\n\n

Impression<\/strong>\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001IMP or IMPS\uff09\uff1d\u300c\u8868\u793a<\/span>\u300d<\/h3>\n\n\n\n

\u5e83\u544a\u7b49\u304c\u5b9f\u969b\u306bWeb\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068<\/strong>\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3044\u307e\u3059\u3002
\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u8868\u793a\u56de\u6570\uff09\u3068\u3082\u3002<\/p>\n\n\n\n

Click\uff08\u30af\u30ea\u30c3\u30af\uff09\uff1d\u300c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3053\u3068<\/span>\u300d<\/h3>\n\n\n\n

\u3053\u306e\u610f\u5473\u306f\u3082\u3046\u3001\u89e3\u8aac\u305b\u305a\u3068\u3082\u308f\u304b\u308a\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002
\u305d\u3082\u305d\u3082\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u64cd\u4f5c\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002
\u30de\u30a6\u30b9\u306a\u3069\u306e\u8868\u9762\u306b\u3042\u308b\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3066\u3059\u3050\u306b\u96e2\u3059\u52d5\u4f5c\u306e\u3053\u3068\u3002
\u201cclick\u201d\u3068\u3044\u3046\u52d5\u4f5c\u81ea\u4f53\u3001\u3082\u3046\u300c\u52d5\u8a5e\u300d\u3068\u3057\u3066\u8a8d\u77e5\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3082\u3068\u3082\u3068\u306f\u3001\u82f1\u8a9e\u306e\u64ec\u97f3\u8a9e\u306a\u3093\u3067\u3059\u3063\u3066\u3002<\/p>\n\n\n\n

\"\"\/
\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div>
<\/span><\/span>\n

\u65e5\u672c\u8a9e\u306e\u300c\u30ab\u30c1\u30c3\u300d\u3068\u3044\u3046\u8868\u73fe\u306b\u76f8\u5f53\u3057\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n

Web\u5e83\u544a\u306e\u3068\u304d\u306f\u3001\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u3001\u3082\u3057\u304f\u306f\u5e83\u544a\u8a18\u4e8b\u5185\u306eURL\u30ea\u30f3\u30af\u306a\u3069\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002
\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u3092\u30af\u30ea\u30c3\u30af\u6570\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CTR\uff08\u30b7\u30fc\u30c6\u30a3\u30fc\u30a2\u30fc\u30eb\u3001Click Through Rate\uff09<\/strong>\uff1d\u300c\u30af\u30ea\u30c3\u30af\u7387<\/span>\u300d<\/h3>\n\n\n\n

\u30af\u30ea\u30c3\u30af\u7387\u306e\u3053\u3068\u3002
\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306b\u5bfe\u3057\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u8a08\u7b97\u3057\u305f\u3082\u306e\u3067\u3059\u3002
CTR\uff08\uff05\uff09\uff1d\u30af\u30ea\u30c3\u30af\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u00d7100\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n
<\/div>
\n
\n

\u30af\u30ea\u30c3\u30af\u6570\u304c 20 \u56de\u3001\u8868\u793a\u56de\u6570\u304c1000\u56de\u3060\u3063\u305f\u5834\u5408\u306f\uff1f<\/p>\n<\/dt>\n\n\n\n

\n

CTR\uff08\uff05\uff09\uff1d20\u00f71000\u00d7100\uff1d2 \uff05<\/p>\n<\/dd>\n<\/dl>

<\/div><\/div>\n<\/div><\/div>\n\n\n\n

CTR \u304c\u5206\u304b\u308b\u3068\u51fa\u7a3f\u3057\u305f\u5e83\u544a\u3084\u3001\u66f8\u3044\u305f\u8a18\u4e8b\u3078\u306e\u6d41\u5165\u306b\u5bfe\u3059\u308b\u6210\u679c\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
SEO \u306b\u304a\u3051\u308b CTR \u306f\u3001\u3088\u308a\u4e0a\u4f4d\u63b2\u8f09\u3055\u308c\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u65b9\u304c\u9ad8\u3044 CTR \u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

CPC\uff08\u30b7\u30fc\u30d4\u30fc\u30b7\u30fc\u3001Cost Per Click\uff09<\/strong>\uff1d\u300c\u30af\u30ea\u30c3\u30af<\/span>\u5358\u4fa1<\/span>\u300d<\/h3>\n\n\n\n

Web\u5e83\u544a\u3067\u30011\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002
\u4e00\u822c\u7684\u306b\u3001CPC\u306f\u4f4e\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\n
<\/div>
\n
\n

20 \u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u307e\u3067\u306b\u3001 10,000\u5186\u304b\u304b\u3063\u3066\u3044\u305f\u3068\u3059\u308b\u3068\u2026\uff1f<\/p>\n<\/dt>\n\n\n\n

\n

CPC\uff08\u5186\uff09\uff1d10,000\u5186\u00f720\u56de\uff1d500\u5186<\/p>\n<\/dd>\n<\/dl>

<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/strong>CPM\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30de\u30a4\u30eb\u3001Cost Per Mille\uff09<\/strong>\uff1d\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1<\/span>\u300d<\/h3>\n\n\n\n

Web\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067CPM\u304c\u4f7f\u308f\u308c\u308b\u5834\u5408\u306f\u3001\u5e83\u544a\u304c1000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002
\u300cMille\u300d\u306f\u3001\u30e9\u30c6\u30f3\u8a9e\u3067\u300c1,000\u300d\u3092\u8868\u3059\u5358\u8a9e\u3067\u3059\u3002
\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3076\u3053\u3068\u304b\u3089\u3001CPM\u306f\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3002
\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u8ab2\u91d1\u5f62\u5f0f\u3092\u3001\u300cCPM\u5358\u4fa1\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

<\/strong><\/strong>CPI\uff08<\/strong>\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001<\/strong><\/strong>Cost Per Install\uff09<\/strong>\uff1d\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1<\/span>\u300d<\/h3>\n\n\n\n

\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5e83\u544a\u306a\u3069\u3067\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u3002
1\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/
\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div>
<\/span><\/span>\n

\u6d88\u8cbb\u8005\u7269\u4fa1\u6307\u6570\u306e\u3053\u3068\u3082CPI\u3068\u3044\u3044\u307e\u3059\u306d\u3002
\u3084\u3084\u3053\u3057\u3044\u3067\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n

CPF\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d5\u30a1\u30f3<\/strong>\u3001\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d5\u30a9\u30ed\u30fc\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d5\u30ec\u30f3\u30c9\u3001Cost Per Fan or Cost Per Follow or Cost Per Friend\uff09<\/strong>\uff1d\u300c\u30d5\u30a1\u30f3 or \u30d5\u30a9\u30ed\u30fc or \u30d5\u30ec\u30f3\u30c9\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8<\/span>\u300d<\/h3>\n\n\n\n

SNS(\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2)\u306e\u4ed5\u69d8\u306b\u3088\u3063\u3066\u547c\u3070\u308c\u65b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002
\u30d5\u30a1\u30f3\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u65b0\u898f\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u6307\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n

  • Facebook\uff1dCost Per Fan<\/li>
  • Twitter\uff1dCost Per Follow<\/li>
  • LINE\uff1dCost Per Friend<\/li><\/ul>\n\n\n\n

    \u8a08\u7b97\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002
    CPF=\u3010\u767a\u751f\u3057\u305f\u5e83\u544a\u30b3\u30b9\u30c8\u3011\u00f7\u3010\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\/\u30d5\u30a1\u30f3\u6570\u3011<\/p>\n\n\n\n

    CPV\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d3\u30e5\u30fc\u3001Cost Per View\uff09<\/strong>\uff1d\u300c\u5e83\u544a\u52d5\u753b\u8996\u80741\u56de\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/span>\u300d<\/h3>\n\n\n\n

    Web\u4e0a\u306e\u52d5\u753b\u5e83\u544a\u51fa\u7a3f\u3067\u3001\u52d5\u753b\u30921\u56de\u8996\u8074\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001Conversion\uff09<\/strong>\uff1d\u300c\u6700\u7d42\u7684\u306b\u7372\u5f97\u3057\u305f\u6210\u679c<\/span>\u300d<\/h3>\n\n\n\n

    Web\u4e0a\u3067\u7372\u5f97\u3059\u308b\u6700\u7d42\u7684\u306a\u6210\u679c\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002
    \u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u4f1a\u54e1\u767b\u9332\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u3084\u5e83\u544a\u306b\u3088\u3063\u3066\u30b4\u30fc\u30eb\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30fb\u30ec\u30fc\u30c8\u3001Conversion Rate\uff09<\/strong>\uff1d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/span>\u300d<\/h3>\n\n\n\n

    Web\u30b5\u30a4\u30c8\u3078\u8a2a\u308c\u305f\u30a2\u30af\u30bb\u30b9\u306e\u3046\u3061\u3001\u4f55\uff05\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u304b\u3092\u793a\u3057\u305f\u5272\u5408\u306e\u3053\u3068\u3002
    \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u00f7\u30af\u30ea\u30c3\u30af\u6570\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong>CPA\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3001Cost Per Action\uff09<\/strong>\uff1d\u300c\u7372\u5f97\u5358\u4fa1<\/span>\u300d<\/h3>\n\n\n\n

    \u9867\u5ba2\u30921\u4eba\u3001\u3082\u3057\u304f\u306f1\u56de\u306e\u5546\u54c1\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u6210\u679c\uff09\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u306e\u3053\u3068\u3002
    \u8cbb\u7528\uff08\u30b3\u30b9\u30c8\uff09\u00f7CV\u6570\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    ROAS\uff08Rerurn On Advertising Spend\uff09<\/strong>\uff1d\u300c\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c<\/span>\u300d<\/h3>\n\n\n\n

    ROAS\u3068\u306f\u300cReturn On Advertising Spend\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001\u300c\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3068\u3044\u3046\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002
    \u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u58f2\u4e0a\u3068\u3057\u3066\u898b\u8fd4\u308a\u3092\u5f97\u3089\u308c\u305f\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002
    \u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a\u306e\u58f2\u4e0a\u984d\u3092\u77e5\u308a\u3001\u5e83\u544a\u8cbb\u7528\u306e\u56de\u53ce\u7387\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
    \u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong>ROI\uff08\u30a2\u30fc\u30eb\u30fb\u30aa\u30fc\u30fb\u30a2\u30a4\u3001Return On Investment\uff09<\/strong>\uff1d\u300c\u6295\u8cc7\u5229\u76ca\u7387<\/span>\u300d<\/h3>\n\n\n\n

    \u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u5c3a\u5ea6\u306e\u3053\u3068\u3002
    ROAS\u304c\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u51fa\u3059\u6307\u6a19\u306b\u5bfe\u3057\u3001ROI\u306f\u539f\u4fa1\u306a\u3069\u3092\u5dee\u3057\u5f15\u3044\u305f\u5229\u76ca\u7387\u3092\u56f3\u308b\u6307\u6a19<\/strong>\u3067\u3059\u3002
    \u5229\u76ca\uff08\u58f2\u4e0a-\u30b3\u30b9\u30c8\uff09 \u00f7 \u5e83\u544a\u8cbb \u00d7100\uff08\uff05\uff09\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong>\uff08Engagement\uff09\u2252\u300c\u53cd\u5fdc\u6570<\/span>\u300d<\/h3>\n\n\n\n

    \u305d\u3082\u305d\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u300c\u7d46\uff08\u304d\u305a\u306a\uff09\u300d\u3084\u300c\u3064\u306a\u304c\u308a\u300d\u3092\u610f\u5473\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u300c\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u5e83\u544a\u5ba3\u4f1d\u3084\u8a18\u4e8b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u529b<\/strong>\u300d\u300c\u53cd\u5fdc<\/strong>\u300d\u3092\u6307\u3057\u307e\u3059\u3002
    \u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u4e2d\u3067\u3082SNS\u3067\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002
    \u6295\u7a3f\u306b\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u3084\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong><\/strong>CPE\uff08\u30b7\u30fc\u30fb\u30d4\u30fc\u30fb\u30a4\u30fc\u3001Cost Per Engagement\uff09<\/strong>\uff1d\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/span>\u5358\u4fa1<\/span>\u300d<\/h3>\n\n\n\n

    1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u306e\u3053\u3068\u3002
    \u7279\u306b\u3001SNS\u5e83\u544a\u3084\u3001Google \u5e83\u544a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u3092\u5229\u7528\u3057\u305f\u969b\u306b\u7528\u3044\u307e\u3059\u3002
    CPE \u306f\u3001 \u300c\u767a\u751f\u3057\u305f\u5e83\u544a\u30b3\u30b9\u30c8\u300d\u00f7\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u300d\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong><\/strong>\u30ea\u30fc\u30c1\uff08Reach\uff09<\/strong>\uff1d\u300c<\/strong>\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/strong><\/span>\u300d<\/h3>\n\n\n\n

    Web\u5e83\u544a\u3092\u898b\u305f\u4eba\u306e\u6570\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong><\/strong><\/strong>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/strong>\uff08Frequency\uff09\uff1d\u300c<\/strong>\u5e83\u544a\u3078\u306e\u63a5\u89e6\u983b\u5ea6<\/strong><\/span>\u300d<\/h3>\n\n\n\n

    \u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3053\u3068\u3002<\/p>\n\n\n\n

    <\/strong><\/strong><\/strong><\/strong><\/strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>\uff08\u30ea\u30bf\u30b2\u3001ReTargeting\uff09\uff1d\u300c<\/strong>\u5e83\u544a\u3078\u306e\u63a5\u89e6\u983b\u5ea6<\/strong><\/span>\u300d<\/h3>\n\n\n\n

    \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u624b\u6cd5\u306e\u4e00\u3064\u3002
    \u904e\u53bb\u306b\u5e83\u544a\u4e3b\u306eWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5185\u306e\u5e83\u544a\u63b2\u8f09\u9762\u306b\u5bfe\u3057\u3066\u518d\u5ea6\u5e83\u544a\u4e3b\u306e\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u624b\u6cd5\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    SEO\u95a2\u9023<\/h2>\n\n\n\n

    SEO\uff08\u30a8\u30b9\u30fb\u30a4\u30fc\u30fb\u30aa\u30fc\u3001Search Engine Optimization\uff09<\/strong>\uff1d\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316<\/span>\u300d<\/h3>\n\n\n\n

    \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u3001Web\u30b5\u30a4\u30c8\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u69cb\u9020\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3002<\/p>\n\n\n\n

    \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/strong>\uff1d\u300c\u81ea\u7136\u691c\u7d22<\/span>\u300d<\/h3>\n\n\n\n

    \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u306e\u3046\u3061\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u5e83\u544a\u67a0\u3092\u9664\u3044\u305f\u90e8\u5206\u306e\u3053\u3068\u3002<\/strong><\/p>\n\n\n\n

    \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/h3>\n\n\n\n

    \u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u90e8\u5206\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u30eb\u30fc\u30eb\u3084\u30ed\u30b8\u30c3\u30af\u306e\u3053\u3068<\/strong>\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    SEM<\/strong>\uff08\u30a8\u30b9\u30fb\u30a4\u30fc\u30fb\u30a8\u30e0\u3001Search Engine Marketing\uff09\uff1d\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u300d<\/h3>\n\n\n\n

    Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u90e8\u3002
    Google\u3084Yahoo!\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u7279\u5b9a\u306eWeb\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\uff08\u96c6\u5ba2\uff09\u3092\u5897\u3084\u3059\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300d\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u3044\u3044\u307e\u3059\u3002
    SEM\uff1d\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

    <\/strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong>\uff08PPC\u3001\u30da\u30a4\u30fb\u30d1\u30fc\u30fb\u30af\u30ea\u30c3\u30af\uff09\uff1d\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u306e\u5e83\u544a<\/span>\u300d<\/h3>\n\n\n\n

    \u691c\u7d22\u7d50\u679c\u306e\u4e0a\u90e8\u3084\u4e0b\u90e8\u3001\u53f3\u5074\u306b\u8868\u793a\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002
    Google\u3068Yahoo!\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u305d\u308c\u305e\u308c\u306b\u3001\u72ec\u81ea\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6301\u3061\u307e\u3059\u3002
    \u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u652f\u6255\u3046\uff08\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3059\u308b\uff09\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3002<\/p>\n\n\n\n

    \u88ab\u30ea\u30f3\u30af\uff0f\u30d0\u30c3\u30af\u30ea\u30f3\u30af<\/strong><\/h3>\n\n\n\n

    \u3042\u308bWeb\u30da\u30fc\u30b8\u304c\u3001\u7570\u306a\u308b\u30c9\u30e1\u30a4\u30f3\u3067\u3042\u308b\u4ed6\u306eWeb\u30da\u30fc\u30b8\u304b\u3089URL\u30ea\u30f3\u30af\u3092\u8cbc\u3089\u308c\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002
    SEO\u3067\u983b\u51fa\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n

    <\/strong>\u691c\u7d22\u30af\u30a8\u30ea<\/strong><\/h3>\n\n\n\n

    \u5b9f\u969b\u306b\u691c\u7d22\u3055\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/strong><\/strong>\u30d3\u30c3\u30b0\u30ef\u30fc\u30c9<\/strong>\uff08Big Word\uff09<\/h3>\n\n\n\n

    \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u591a\u304f\u691c\u7d22\u3055\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002
    \u30d3\u30c3\u30b0\u30ef\u30fc\u30c9\u306e\u7279\u5fb4\u3068\u3057\u3066<\/p>\n\n\n\n

    • \u62bd\u8c61\u5ea6\u304c\u9ad8\u3044<\/li>
    • \u6c4e\u7528\u7684\u306a\u8a00\u8449<\/li><\/ul>\n\n\n\n

      \u3067\u3042\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff08\u8eca\u3001\u75c5\u9662\u3001\u30da\u30c3\u30c8\u7b49\uff09\u3002
      \u3088\u3063\u3066\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3082\u5927\u304d\u3044\u306e\u3067\u3059\u304c\u3001\u30d3\u30c3\u30b0\u30ef\u30fc\u30c9\u3092SEO\u306b\u4f7f\u3046\u3068\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5165\u672d\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n

      <\/strong><\/strong><\/strong>\u30b9\u30e2\u30fc\u30eb\u30ef\u30fc\u30c9<\/strong>\uff08Small Word\uff09<\/h3>\n\n\n\n

      \u691c\u7d22\u56de\u6570\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002
      \u30b9\u30e2\u30fc\u30eb\u30ef\u30fc\u30c9\u306f\u30d3\u30c3\u30b0\u30ef\u30fc\u30c9\u3068\u5408\u308f\u305b\u3066\u691c\u7d22\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002
      \u5358\u4f53\u3067\u306e\u691c\u7d22\u6570\u306f\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u7af6\u5408\u304c\u5c11\u306a\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3002
      \u307e\u305f\u3001\u691c\u7d22\u6570\u306f\u5c11\u306a\u304f\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u3068\u3081\u3068\u3057\u3066<\/h2>\n\n\n\n
      \"\"\/
      \u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div>
      <\/span><\/span>\n

      \u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002
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