{"id":19246,"date":"2024-06-07T21:50:08","date_gmt":"2024-06-07T12:50:08","guid":{"rendered":"https:\/\/fanmake-blog.com\/?p=19246"},"modified":"2024-06-07T21:51:16","modified_gmt":"2024-06-07T12:51:16","slug":"post-19246","status":"publish","type":"post","link":"https:\/\/fanmake-blog.com\/?p=19246","title":{"rendered":"\u9867\u5ba2\u751f\u6daf\u4fa1\u5024(LTV)\u3092\u6700\u5927\u5316\u3059\u308b7\u3064\u306e\u6226\u7565 ~LTV\u3068\u306f?\u6210\u529f\u4e8b\u696d\u8005\u306b\u5b66\u3076\u9867\u5ba2\u7dad\u6301\u306e\u6975\u610f~"},"content":{"rendered":"<div class=\"veu_autoEyeCatchBox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\u9867\u5ba2\u751f\u6daf\u4fa1\u5024(LTV)\u3092\u6700\u5927\u5316\u3059\u308b7\u3064\u306e\u6226\u7565 ~LTV\u3068\u306f?\u6210\u529f\u4e8b\u696d\u8005\u306b\u5b66\u3076\u9867\u5ba2\u7dad\u6301\u306e\u6975\u610f~\" srcset=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum.jpg 1200w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-300x157.jpg 300w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-768x402.jpg 768w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-530x277.jpg 530w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-565x296.jpg 565w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-710x372.jpg 710w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2thum-725x379.jpg 725w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<div class=\"wp-block-vk-blocks-balloon vk_balloon vk_balloon-position-left vk_balloon-type-speech vk_balloon-animation-none\"><div class=\"vk_balloon_icon\"><figure><img decoding=\"async\" class=\"vk_balloon_icon_image vk_balloon_icon_image-type-normal \" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2018\/07\/kaieda_a.png\" alt=\"\"\/><figcaption class=\"vk_balloon_icon_name\">\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div><div class=\"vk_balloon_content_outer\"><div class=\"vk_balloon_content   vk_balloon_content_fullwidth\"><span class=\"vk_balloon_content_before \"><\/span><span class=\"vk_balloon_content_after \"><\/span>\n<p>\u30ab\u30a4\u30a8\u30c0\u3067\u3059\u3002<br \/>\u4eca\u56de\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5bc4\u308a\u306e\u8a18\u4e8b\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\u300cLTV(\u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u300d\u3068\u3044\u3046\u6307\u6a19\u3001\u6700\u8fd1\u3088\u304f\u8033\u306b\u30fb\u76ee\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\u305d\u3046\u3044\u3048\u3070\u805e\u3044\u305f\u3053\u3068\u3042\u308b\uff01\u898b\u305f\u3053\u3068\u3042\u308b\uff01\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<br \/>LTV\u3068\u306f\u300c\u9867\u5ba2\u304c\u4e8b\u696d\u8005\u3068\u306e\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u3001\u305d\u306e\u4e8b\u696d\u8005\u306b\u3082\u305f\u3089\u3057\u305f\u5229\u76ca\u306e\u7dcf\u984d\u300d\u3092\u6307\u3057\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\u6628\u4eca\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u4e2d\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u4e8b\u696d\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u672c\u8a18\u4e8b\u3067\u306f\u3001LTV\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LTV\u3068\u306f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>LTV\u306f\u300cLife Time Value\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3002<br \/>\u4e8b\u696d\u8005\u304c\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u671f\u9593\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u53ce\u76ca\u306e\u7dcf\u984d\u3092\u8868\u3057\u307e\u3059\u3002<br \/>\u5358\u306b\u4e00\u5ea6\u306e\u58f2\u4e0a\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u304b\u3089\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6307\u6a19\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u306e\u69cb\u6210\u8981\u7d20<\/h3>\n\n\n\n<p>LTV\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u9867\u5ba2\u5358\u4fa1<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u983b\u5ea6<\/li>\n\n\n\n<li>\u7d99\u7d9a\u671f\u9593<\/li>\n\n\n\n<li>\u53ce\u76ca\u7387<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-vk-image-shadow\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img01.jpg\" alt=\"\" class=\"wp-image-19260\" srcset=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img01.jpg 1024w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img01-300x300.jpg 300w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img01-150x150.jpg 150w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img01-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u304c1\u4e07\u5186\u3001\u5e74\u9593\u8cfc\u8cb7\u983b\u5ea6\u304c2\u56de\u3001\u7d99\u7d9a\u671f\u9593\u304c5\u5e74\u3001\u53ce\u76ca\u7387\u304c30%\u306e\u5834\u5408\u3001LTV\u306f3\u4e07\u5186(1\u4e07\u5186\u00d72\u56de\u00d75\u5e74\u00d70.3)\u3068\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u4e8b\u696d\u8005\u306f\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e2\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bCRM\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u5e02\u5834\u306e\u6210\u719f\u5316\u306b\u4f34\u3044\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u306e\u305f\u3081\u3001\u4e8b\u696d\u8005\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306b\u6ce8\u529b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u306bCRM\uff08Customer Relationship Management\uff1d\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u304a\u308a\u3001CRM\u306e\u6d3b\u7528\u3092\u901a\u3058\u3066LTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56<\/h2>\n\n\n\n<p>LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4e0a\u8a18\u306e4\u3064\u306e\u69cb\u6210\u8981\u7d20\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br \/>\u4ee5\u4e0b\u3067\u306f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7<\/h3>\n\n\n\n<p>\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5024\u4e0a\u3052<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb(\u4e0a\u4f4d\u5546\u54c1\u3078\u306e\u8cb7\u3044\u63db\u3048\u63d0\u6848)<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30bb\u30eb(\u95a2\u9023\u5546\u54c1\u306e\u540c\u6642\u8cfc\u5165\u63d0\u6848)<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9ad8\u4ed8\u52a0\u4fa1\u5024\u306e\u65b0\u5546\u54c1\u3092\u6295\u5165\u3057\u305f\u308a\u3001\u65e2\u5b58\u5546\u54c1\u306b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u983b\u5ea6\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u8cfc\u8cb7\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u65bd\u7b56<\/th><th>\u5185\u5bb9<\/th><\/tr><tr><td>\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u914d\u4fe1<\/td><td>\u5b9a\u671f\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u9001\u4fe1\u3057\u3001\u8cfc\u8cb7\u3092\u4fc3\u3059<\/td><\/tr><tr><td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/td><td>\u7279\u5225\u306a\u4fa1\u683c\u8a2d\u5b9a\u3084\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u8a2d\u3051\u308b<\/td><\/tr><tr><td>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u5c0e\u5165<\/td><td>\u5b9a\u671f\u7684\u306a\u652f\u6255\u3044\u4f53\u7cfb\u3092\u69cb\u7bc9\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u307e\u305f\u3001\u500b\u4eba\u306e\u55dc\u597d\u3084\u884c\u52d5\u5c65\u6b74\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-vk-image-shadow\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img02.jpg\" alt=\"\" class=\"wp-image-19261\" srcset=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img02.jpg 1024w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img02-300x300.jpg 300w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img02-150x150.jpg 150w, https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2024\/06\/20240607_2img02-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">\u7d99\u7d9a\u671f\u9593\u306e\u5ef6\u9577<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f<\/li>\n\n\n\n<li>\u9867\u5ba2\u5411\u3051\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/li>\n\n\n\n<li>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165<\/li>\n<\/ul>\n\n\n\n<p>\u8cea\u306e\u9ad8\u3044\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u306e\u6a5f\u4f1a\u3092\u8a2d\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u3053\u3068\u3082\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u3010\u307e\u3068\u3081\u3011LTV\u3092\u6700\u5927\u5316\u3059\u308b7\u3064\u306e\u6226\u7565<\/h2>\n\n\n\n<p>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e7\u3064\u306e\u6226\u7565\u3068\u305d\u306e\u5177\u4f53\u7684\u306a\u7b56\u3092\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uff11\u3001<strong>\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u54c1\u8cea\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u6539\u5584<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u63d0\u6848<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff12\u3001<strong>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb: \u4e0a\u4f4d\u5546\u54c1\u3078\u306e\u8cb7\u3044\u63db\u3048\u63d0\u6848<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30bb\u30eb: \u95a2\u9023\u5546\u54c1\u306e\u540c\u6642\u8cfc\u5165\u63d0\u6848<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff13\u3001<strong>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u65bd\u7b56<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165<\/li>\n\n\n\n<li>\u7279\u5225\u306a\u4fa1\u683c\u8a2d\u5b9a\u3084\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e<\/li>\n\n\n\n<li>\u5b9a\u671f\u8cfc\u8cb7\u3092\u4fc3\u3059\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u5c0e\u5165<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff14\u3001<strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u4fc3\u9032<\/li>\n\n\n\n<li>\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f62\u6210<\/li>\n\n\n\n<li>\u9867\u5ba2\u5411\u3051\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff15\u3001<strong>\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u914d\u4fe1<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u9000\u4f1a\u9632\u6b62\u7b56\u306e\u5c0e\u5165\uff08\u4f8b: \u9000\u4f1a\u524d\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff16\u3001<strong>\u30c7\u30fc\u30bf\u5206\u6790\u3068CRM\u306e\u6d3b\u7528<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/li>\n\n\n\n<li>CRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u7ba1\u7406<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uff17\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3068\u4fa1\u5024\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u767a\u4fe1<\/li>\n\n\n\n<li>\u793e\u4f1a\u7684\u8cac\u4efb\uff08CSR\uff09\u6d3b\u52d5\u3078\u306e\u53d6\u308a\u7d44\u307f<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vk-blocks-balloon vk_balloon vk_balloon-position-left vk_balloon-type-speech vk_balloon-animation-none\"><div class=\"vk_balloon_icon\"><figure><img decoding=\"async\" class=\"vk_balloon_icon_image vk_balloon_icon_image-type-normal \" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2018\/07\/kaieda_d.png\" alt=\"\"\/><figcaption class=\"vk_balloon_icon_name\">\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div><div class=\"vk_balloon_content_outer\"><div class=\"vk_balloon_content   vk_balloon_content_fullwidth\"><span class=\"vk_balloon_content_before \"><\/span><span class=\"vk_balloon_content_after \"><\/span>\n<p>\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u3055\u3044\u3054\u306b<\/h2>\n\n\n\n<div class=\"wp-block-vk-blocks-balloon vk_balloon vk_balloon-position-left vk_balloon-type-speech vk_balloon-animation-none\"><div class=\"vk_balloon_icon\"><figure><img decoding=\"async\" class=\"vk_balloon_icon_image vk_balloon_icon_image-type-normal \" src=\"https:\/\/fanmake-blog.com\/wp\/wp-content\/uploads\/2018\/07\/kaieda_c.png\" alt=\"\"\/><figcaption class=\"vk_balloon_icon_name\">\u30ab\u30a4\u30a8\u30c0<\/figcaption><\/figure><\/div><div class=\"vk_balloon_content_outer\"><div class=\"vk_balloon_content   vk_balloon_content_fullwidth\"><span class=\"vk_balloon_content_before \"><\/span><span class=\"vk_balloon_content_after \"><\/span>\n<p>\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<br \/>LTV\u306f\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<br \/>\u9867\u5ba2\u5358\u4fa1\u3084\u8cfc\u8cb7\u983b\u5ea6\u3001\u7d99\u7d9a\u671f\u9593\u3001\u53ce\u76ca\u7387\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>CRM\u306e\u6d3b\u7528\u3084\u3001One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3092\u901a\u3058\u3066\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30d4\u30c3\u30bf\u30ea\u306a\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u304c\u3001LTV\u5411\u4e0a\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p> LTV(\u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u3068\u306f\u4f55\u304b? \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u96e3\u3057\u3044\u6642\u4ee3\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u4e8b\u696d\u306e\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001LTV\u306e\u91cd\u8981\u6027\u30687\u3064\u306e\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u7d39\u4ecb\u3002\u9867\u5ba2\u5358\u4fa1\u3001\u8cfc\u8cb7\u983b\u5ea6\u3001\u7d99\u7d9a\u671f\u9593\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u5b9f\u8df5\u7684\u306a\u30d2\u30f3\u30c8\u304c\u6e80\u8f09\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":19258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"vkExUnit_EyeCatch_disable":"","footnotes":""},"categories":[35,278,13],"tags":[2204,2205,2206],"class_list":["post-19246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-knowledge","category-build-a-foundation","category-labo","tag-ltv","tag-2205","tag-life-time-value"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/posts\/19246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19246"}],"version-history":[{"count":0,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/posts\/19246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=\/wp\/v2\/media\/19258"}],"wp:attachment":[{"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fanmake-blog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}